A PRIVATE MARKETING COMMUNITY

A private common room for experienced brand, marketing and growth leaders. Compare approaches, challenge your thinking and get practical advice from peers.

For people who have run brand, marketing or growth at a senior level, in-house, agency-side or independent. Every application is read personally by the founder.

Apply to joinFree membership · By approval

Common room

EXAMPLE CONVERSATIONFROM CALIBREBe the first to help

Where has AI actually changed your marketing work?

Which activities have you changed, and where has AI disappointed? Share a specific decision or result rather than another prediction.

EXAMPLE CONVERSATION4 replies

We’re considering consolidating our agency roster. What would you check?

We want fewer handovers without losing specialist expertise. What would you test before committing, and what would make you keep a specialist agency?

EXAMPLE CONVERSATIONBe the first to help

Would you approve a campaign that never shows the product?

Imagine the creative builds a distinctive brand world but leaves out the product entirely. What would make you approve it, and what evidence would establish that it worked? This is a hypothetical campaign for the preview.